Amidst this glut of options, it is easy to get hung up on the technology itself. Keep in mind that you don’t have to try everything at once. First, sit down and decide what your information needs are. If you need:

• In-depth discussions on certain research topics, look at blogs and wikis
• Real-time sampling of what people are thinking and saying on a given topic, try Twitter.
• Inspiration from people thinking out-of-the-box, look at the Facebook pages of enthusiastic upstarts in your field.
• To track new research, use RSS feeds and Google Reader
• Help clarifying your information needs before you can hope to begin utilizing these tools, ask a librarian!

Eccles Library staff have been on the cutting edge of information tools for many years, and both new and seasoned librarians can help you clarify which ones best meet your needs, and get you started using them. Just ask!

What social media tools do you use in your research? Tell us about it!

At the end of this article, an update was added noting that after discussions with Facebook engineers, the engineers “agreed to make changes to the way their cookies are stored and handled so your account information is not present when you log out of Facebook.” But the cookies still remain on your computer after logging-out, so the author recommends using one or more of 3 browser extensions (mentioned above) to clear your cookies after each time online:

• Facebook Privacy List for Adblock Plus
• Facebook Disconnect for Chrome, and
• Disconnect for Chrome and Firefox

Are you concerned about privacy issues such as this? Why or why not? Tell us!

The Krafty Librarian recently asked some thoughtful questions about the value of social media to medical and academic librarians:

• Since it is apparent that social media is being used and it is here to stay for a while, what are the biggest issues you face personally and professionally?
• Do you worry about a lack of privacy?  As more and more companies are going on Facebook and Twitter what is your thought about following them?  Do you follow them? Why or why not?
• What is your library or institution doing on Twitter, Facebook or Foursquare? How is your library or institution engaging its users? How do you measure engagement?
• Does the increase of bots on Twitter and inactive Facebook followers concern you?

The Eccles Library is trying to engage its users via its Twitter feed, Facebook page and this blog. One hot topic among medical academic libraries is health literacy, which Wikipedia defines as “an individual’s ability to read, understand and use healthcare information to make decisions and follow instructions for treatment.” Twitter searches using “#healthliteracy” has proven to be informative in learning what that site’s users are reading and thinking about this topic, as noted in a previous post. And as I posted more tweets on this topic, our feed has gained a few more followers.

On our Facebook page, the topic that appears to have garnered the most comments and Likes was copyright issues. But measuring engagement has proven elusive. Having worked in business previously, the value of time spent on a particular project was described as a return on investment or ROI. The book Social Media ROI by Olivier Blanchard just arrived on my desk via Interlibrary Loan, and may offer some insights on how to apply this concept to libraries and their use of social media. Stay tuned…

Writers have argued whether or not we do, or should, have a right to be forgotten. Tessa Mayes of the Guardian says no because it “degrades the concept of rights” and discounts the relationship between the individual and the society. Google claims this violates the objectivity of the Internet. And what about racist, sexist or other degrading comments by people running for public office: should those eventually be forgotten?

Last year the European Union proposed a law that would let users “sue websites for invading their privacy and would have a right to be ‘forgotten’ online” (The Telegraph). Could one person sabotage another’s job hunt by setting up a fake profile and loading it with racist, homophobic and violent images and writing? Social Intelligence Corp claims tells us what they will or will not do with this information, but will they provide free reports similar to free credit reports that are required by law so we can check?

Libraries have long operated under the premise of honoring privacy as much as possible. When a book is returned to the library, that patron’s record is cleared, and no record kept of what was read. The American Library Association’s “Library Bill of Rights” includes statements and interpretations on privacy that lawmakers and regulating bodies such as the FTC would do well to consider.

Where do you come down on this issue? What is not being done that should be done?

Social media is an inexpensive and flexible way to market and promote library services, engage with users, and provide new ways to utilize library content and discovery tools. Dryer recommends that if a library utilizes social media, they need policies in order to:

• Provide guidelines to employees and patrons.
• Teach employees about the benefits and dangers of social media.
• Minimize legal risks to the library and its employees.

Dryer’s talk provided much useful information on best practices for dealing with user/patron-posted content, issues and concerns related to children and social media, and free speech issues.

Generally speaking, if a library site (website, social media, etc.) allows for patron posting of content, it is considered a “limited public forum.” Content on such a forum is best managed by adopting a policy that meets First Amendment considerations; clearly defines the purpose of the forum; and reserves the right to remove content unrelated to that purpose.

As readers of this blog know, Eccles Health Sciences Library has a Facebook page, Twitter feed, and this blog. At the present, only library faculty and staff are allowed to post to these accounts, and we have developed internal policies to guide their use. If you represent a library and would like to read our policy, please email me at