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	<title>EHSLibrary &#187; improv</title>
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	<link>http://library.med.utah.edu/blog/eccles</link>
	<description>Spencer S. Eccles Health Sciences Library Blog</description>
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		<title>Using an improv skit and video to save the library</title>
		<link>http://library.med.utah.edu/blog/eccles/2010/07/01/using-an-improv-skit-and-video-to-save-the-library/</link>
		<comments>http://library.med.utah.edu/blog/eccles/2010/07/01/using-an-improv-skit-and-video-to-save-the-library/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:31:03 +0000</pubDate>
		<dc:creator>Todd Vandenbark</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[support the library]]></category>
		<category><![CDATA[improv]]></category>
		<category><![CDATA[New York Public Library]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral video]]></category>

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		<description><![CDATA[Faced with drastic budget cuts the NY public library teamed up with two viral marketing companies to create two videos detailing their plight. After over 2 million views of the viral videos New York Public Library supporters succeeded in getting their city council to reduce the size of the budget cuts. Enjoy!]]></description>
				<content:encoded><![CDATA[<p>Faced with drastic budget cuts the NY public library teamed up with two viral marketing companies to create two videos detailing their plight. After over 2 million views of the viral videos New York Public Library supporters succeeded in getting their city council to reduce the size of the budget cuts.</p>
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<p>Enjoy!</p>
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