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	<title>EHSLibrary &#187; medical marketing</title>
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	<description>Spencer S. Eccles Health Sciences Library Blog</description>
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		<title>When Information Literacy Informs Health Literacy</title>
		<link>http://library.med.utah.edu/blog/eccles/2011/11/16/when-information-literacy-informs-health-literacy/</link>
		<comments>http://library.med.utah.edu/blog/eccles/2011/11/16/when-information-literacy-informs-health-literacy/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:31:57 +0000</pubDate>
		<dc:creator>Todd Vandenbark</dc:creator>
				<category><![CDATA[health information]]></category>
		<category><![CDATA[information literacy]]></category>
		<category><![CDATA[doctor-patient communication]]></category>
		<category><![CDATA[health literacy]]></category>
		<category><![CDATA[health science libraries]]></category>
		<category><![CDATA[medical marketing]]></category>
		<category><![CDATA[public health]]></category>
		<category><![CDATA[studies to market products]]></category>

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		<description><![CDATA[Discusses a notable example of a journalist going beyond the claims of a recently published study by a for-profit company to sort out what is valid from what will sell.]]></description>
				<content:encoded><![CDATA[<p><a href="http://library.med.utah.edu/blog/eccles/?s=health+literacy"><img class="alignleft size-full wp-image-961" style="border: 0pt none; float: left; padding:0.5em;" title="Health Literacy logo" src="http://library.med.utah.edu/blog/eccles/files/2011/08/logoHealthLiteracy.png" alt="Health literacy logo" /></a>A <a href="http://bit.ly/thR8E8">recent Columbia Daily Tribune article</a> highlights <a href="http://www.jonespr.net/images/TeleVox-PoorHealthStudyFNL.pdf"><em>A Fragile Nation In Poor Health</em></a>, a recent study by the for-profit corporation <a href="http://www.televox.com/">TeleVox Software</a> showing that about &#8220;four out of five Midwesterners admit they don&#8217;t follow treatment plans exactly as prescribed, and more than one-third said they could better follow those plans with encouragement from their doctors between visits&#8221; (from the <a href="http://bit.ly/thR8E8">article</a>).</p>
<p>Fortunately for the newspaper&#8217;s readers, the journalist goes on to include a response from Geni Alexander, public information officer for the Columbia/Boone County Department of Public Health and Human Services, who said, &#8220;We would be very careful basing&#8221; programs &#8220;strictly off that study&#8221; because it makes the case for technology that TeleVox sells. The article goes on to cite other quality resources that support some of the study&#8217;s findings while not endorsing the TeleVox healthcare product line, which includes automated messaging systems, website hosting, and other tools &#8220;not just stay in touch but actually engage their patients while saving money in the process&#8221; (from the <a href="http://bit.ly/vgLDXI">company website</a>).</p>
<p>Health sciences libraries are in the business of helping patrons find evidence-based health and medical information. Here at Eccles Library, we can point you to quality information resources &#8212; websites, journals and more &#8212; on everything from <a href="http://bit.ly/v06PGg">health statistics</a>, to <a href="http://www.nlm.nih.gov/medlineplus/">personal/consumer health</a>, to sites that address <a href="http://library.med.utah.edu/km/refdesk.php#rumors">rumors and hoaxes on the Web</a>. Got a question? Just ask!</p>
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