Branding and Proper Utilization of University of Utah Marks & Logos
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[edit] Overview
The University of Utah is proud of its history, academic records, educational programs, research grants and programs, specialized Institutes and Centers. Like any large corporation, the University seeks to protect its brand in a market filled with both commercial and noncommercial competitors. For this reason, there are policies and procedures in place that govern the proper selection and use of the University's logos, marks, and associated imagery for print, video, and web pages. Several resources are listed below.
[edit] Guidelines
[edit] Trademarks & Licensing Program
The University of Utah maintains an active and aggressive Trademarks & Licensing Program. Its mission "...is to protect, promote, and profit from the correct use of the University of Utah’s name and symbols. The department strives daily to ensure the public can identify with and trust the quality of any product or service bearing an official University of Utah mark."
A website for the Trademarks & Licensing Program articulates the mission, scope, procedures, and policies associated with managing the University's trademarks. Within this site is a Concise Statement of the University of Utah's Policy on Trademark and Licensing.
[edit] University Logos & Guidelines
Use of the University's logos are also governed. The University Marketing & Communications Office maintains a website that identifies proper University Logos and Usage Guidelines.
[edit] University Web Graphics and Photo Galleries
The University's Web Resources group maintains a Graphics Website with links to logos, buttons, and photo galleries that are licensed to use for University purposes.
[edit] Resources
- University of Utah Trademarks & Licensing Program
- http://www.trademarks.utah.edu/
- University of Utah's Policy on Trademark and Licensing
- http://www.trademarks.utah.edu/program/policies.html
- University of Utah Logos and Use Guidelines
- http://www.ucomm.utah.edu/logos/index.html
- University of Utah WebMaster Resources for Logos, Graphics & Photo Galleries
- http://www.utah.edu/uwebresources/graphics/index.html
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