Join us in Health Sciences Education Building (HSEB) 2100 or Spencer Fox Eccles Business Building (SFEBB) 160 for a live viewing of The Clifford C. Snyder M.D. and Mary Snyder Lecture on Tuesday, October 13, 4:30-5:30pm.
Speaker: Michael Eckhardt, Managing Director, the Chasm Institute
Session Title: Crossing the Chasm: How to Successfully Bring New Disruptive Innovations to Mainstream Users and Customers
Keynote speaker Michael Eckhardt is the managing director of the Chasm Institute, a well-known Silicon Valley consulting firm. Eckhardt will highlight practical tools plus frameworks for driving customer adoption of your new product, solution, or service. His talk is based on Geoffrey A. Moore’s Businessweek bestselling book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
About Tech Tuesday- Tech Tuesday is an exclusive event presented by Technology & Venture Commercialization (TVC) at the University of Utah. These events feature guest speakers, inventors, investors and entrepreneurs.
About InfoFair- InfoFair is an established event at the University of Utah Health Sciences, hosted by the Spencer S. Eccles Health Sciences Library, with the goal of providing state-of-the-art information/knowledge services and resources as well as a glimpse into the future of innovative computing, knowledge creation and information application in the health sciences.